Treacy and Wiersema present us with the “Value Disciplines” model within which they describe three value disciplines of Operational Excellence, Product Leadership and Customer Intimacy.

Written By Michael Treacy and Fred Wiersema

– Choose your Customers, Narrow your Focus, Dominate your Market

What is it about?

Treacy and Wiersema present us with the “Value Disciplines” model within which they describe three value disciplines of:

  • Operational Excellence – best total cost, speed, delivery.
  • Product Leadership – best product.
  • Customer Intimacy – best total solution.

They propose that successful companies develop a level of threshold competence in all three disciplines but choose only one in which to excel. This is because each discipline requires a company to adopt a different operating model in order to effectively develop and deliver on their value proposition. Their operating models comprise the areas of Culture, Organisation, Core Processes, Management Systems, and Information Technology.

Why read it?

This is a business book that discusses processes in context of operating models that are designed to deliver successful value propositions. It does so using simple yet effective models and referring to real-world examples to illustrate their points. By emphasizing how the various areas of an operating model must be aligned to the customer and business outcomes for which they strive; Treacy and Wiersema provide a sound basis upon which processes should be designed, measured, and context – from a customer perspective back.

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The ability to visualise your enterprise as a dynamic system is the first step toward being able to manage and improve it as a viable business.

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